Top Platforms for Building Interior Designer Portfolio Websites (2025 Guide)

Written By Nathalie Billard-Arbelaez

Styled Habitat offices

For interior designers, a portfolio website is far more than a digital gallery. It is the entry point into your world. Your projects already hold atmosphere, narrative, and emotional depth. The role of your website is to translate that into an online experience that feels as intentional, refined, and immersive as the spaces you create.

At Bloom Studio, we craft identity-led portfolio websites for established and luxury interior design studios. Our work blends strategic clarity with aesthetic intelligence, helping designers present their work with the editorial quality and coherence it deserves. And over the years, one truth has become clear:

The platform you choose shapes the quality of your story.

Below, you will find a guide to the best platforms for interior designers. It offers candid insight on what works, what falls short, and which platform consistently delivers the best balance of beauty, functionality, and ease.

What an Interior Design Portfolio Website Needs to Do

Most platforms can display images. Very few can create an experience.

A high-end interior design portfolio must:

  • immerse the viewer in atmosphere and mood

  • tell the story behind each space

  • support large-scale imagery without compromising speed

  • convey expertise and clarity

  • feel beautifully structured, not templated

  • guide prospective clients through a seamless journey

In other words, it must feel like entering your world, not scrolling through a gallery.

The Best Platforms for Interior Designer Portfolio Websites

1. Squarespace: The Most Balanced and Designer-Centric Choice

Best for established studios, high-end designers, and anyone wanting a refined, editorial online presence without technical complexity.

Squarespace continues to stand out as the most elegant, dependable mid-way platform, combining design freedom with intuitive management.

Why interior designers choose Squarespace

  • Customisable with or without code

  • Portfolio engine designed for storytelling

  • Simple, stable backend with no plugins or updates

  • Integrated tools including email marketing, scheduling, SEO basics, ecommerce, and memberships

  • Reliable hosting and strong performance

Why we choose Squarespace at Bloom Studio

For our luxury and high-end interior design clients, Squarespace consistently delivers the sweet spot: refined design, calm maintenance, and space for narrative to breathe.

Case Study: Styled Habitat

A Website That Feels as Immersive as the Interiors

When we redesigned Styled Habitat’s portfolio website, our goal was to translate the studio’s sensibility — calm confidence, refined modernism — into a digital experience.

Using Squarespace, we:

  • crafted an editorial, atmospheric layout

  • applied custom CSS for added depth and refinement

  • built a project system the studio can update effortlessly

  • showcased imagery in large, cinematic proportions

  • shaped a user experience that mirrors their design language: tactile, immersive, intentional

Squarespace’s flexibility allowed us to create something elegant yet structured, reflecting the idea of refined, not restrained.

2. Webflow: For Designers Who Want High Complexity and Motion

Best for studios with a digital team or those seeking custom animations, interactions, or highly bespoke layouts.

Pros

  • Extreme design freedom

  • Rich micro-interactions

  • Fully customisable CMS

  • Ideal for expressive or experimental experiences

Cons

  • Steeper learning curve

  • Requires developer involvement

  • More maintenance and higher risk of breakage

  • Often more powerful than interior designers truly need

3. WordPress: Best for Complex Sites with Long-Term Maintenance

Best for large agencies, designers who need deep customisation, or content-heavy blogs.

Pros

  • Almost unlimited flexibility

  • Highly expandable

  • Ideal for advanced, multi-layered websites

Cons

  • Requires ongoing updates

  • Plugins can conflict

  • Needs a dedicated developer

  • Designs can feel fragmented without strong creative direction

4. Wix: Accessible but Less Refined

Best for emerging designers or small studios working with modest budgets.

Pros

  • Easy drag-and-drop builder

  • Wide range of templates

  • Affordable

Cons

  • Designs can feel busy or less polished

  • Performance limitations

  • Not ideal for large imagery or editorial storytelling

  • Harder to achieve a minimal, high-end aesthetic

5. Shopify: For Designers With Product Lines

Best for interior designers selling furniture, décor, or digital products.

Shopify is excellent for ecommerce, but it is not a portfolio-first platform. For most luxury studios, it is not the most elegant environment for project storytelling.

So, Which Platform Should Interior Designers Use?

For high-end interior designers who value beautiful layouts, refined usability, and minimal technical maintenance, Squarespace remains the most balanced and design-focused choice.

It offers the editorial elegance designers crave, the stability they need, and the ease that allows studios to update their portfolio without friction.

If your work is built on atmosphere, mood, and sensory storytelling, Squarespace supports that without overwhelming you with technical complexity.

Ready to Build a Portfolio That Feels as Refined as Your Spaces?

At Bloom Studio, we specialise in crafting identity-led portfolio websites for established and luxury interior designers, bringing clarity, cohesion, and quiet confidence to your digital presence.

If you are ready for a website that elevates your studio, showcases your projects beautifully, and feels effortless to manage, let’s create something extraordinary.

→ Book a consultation with Bloom Studio

Nathalie Billard-Arbelaez https://lustyandbloom.com